Kas linkide osakaal on vähenemas?

Viimasel ajal on palju juttu olnud, et kas SEO osas on sissetulevate linkide tähtsus oluliselt vähenemas või lausa kadumas. Selle teooria vastuseks ütles Matt Cutts ““We have run experiments like that internally. Täpsem küsimus oli “Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out. BlueBumbleBee, Colchester, UK”

Google lõi uue algoritmi Street View tarbeks

Google lõi uue algoritmi, mis on oluliselt parem Street View piltidelt tänavanumbrite lugemisel. Selgus aga, et see algoritm oli nii ea, et suudab lugeda lausa 99% CAPTCHA-dest. Täpsemalt: Here is an interesting conundrum for Google: it has created an algorithm that’s significantly better at reading street numbers in Street View images, which helps it give you more accurate directions. At the same time, though, it turns out that this algorithm is so good, it can decipher 99 percent of CAPTCHAs (those squiggly text puzzles you often have to solve to prove you are human).

Yandex loobub linkide arvestamisest

Yandex teatas eelmine kuu, et nad ei arvesta enam link on otsingumootori algoritmis. Esialgu toimus muutus seoses Moskva regiooniga. Venemaa linkide ostmine ja erinevad SEO black hat tehnikad läksid tõesti käest. Nüüd on kuu aega möödas ja tundub, et endiselt liigutakse selles suunas. Saab olema huvitav jälgida, kas tekib keskmiselt lehel veedetud aja, SERP-i CTR ja sarnast faktorite võidukäik. Google on viimastel aastatel üsna selgelt teada andnud, et nemad linkide asemele väga olulist alternatiivi ei näe.

Yandexi poolne teada:
As we promised earlier , today we stop to consider links in the rankings for commercial requests. Implementation of this change occurs in stages. In the first phase change will affect ranking queries in the Moscow region on a number of commercial topics, such as, for example, real estate, tourism, electronics and household appliances. Later changes will spread to other subjects. We hope that the resources that were used to manipulate the links will now be directed to a real improvement in the quality of the site. Ultimately, this will benefit both users and businesses, and search engines.